Support local businesses and shop small today on Small Business Saturday November 27 2021. Small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the pandemic. It takes hard work, grit and determination to bounce back and the SBA is proud to do its part to provide entrepreneurs with vital resources. Please join us and organizations across the country in supporting local small businesses by shopping at a small business today and throughout the holiday season. 

Small Business Saturday November 27 2021
Small Business Saturday November 27 2021

Shop small on Saturday, November 27, 2021

Saturday, November 27, 2021 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic. Please join SBA and organizations across the country in supporting your local small businesses by shopping at a small business.

Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $19.8 billion according to the 2020 Small Business Saturday Consumer Insights Survey commissioned by American Express. The survey also found that 97% of shoppers recognized the positive impact they can make by shopping small and 85% of them reported they also encouraged friends and family to Shop Small® as well.

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2021 holiday season by encouraging consumers to support our nation’s nearly 32 million independent businesses this Small Business Saturday and all holiday season long.

How You Can Participate on Small Business Saturday 

For shoppers 

For small business owners 

For partner organizations

National Business Capital

Cosponsorship Authorization #22-3-C. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

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